Urban Outfitters originated as "The Free People's Store" and in 1970 in Philadelphia, Pennsylvania, focusing on "funky" fashion and household products. Shortly thereafter the owner (now Chairman), Richard Hayne, changed the name to Urban Outfitters. Urban Outfitters line has evolved from vintage, bohemian, retro, ironically humorous, kitschy apparel and furniture to include luxury brands such as Lacoste, Evisu, Diesel, True Religion and Seven for All Mankind. Now I’ve never really been a fan of the store(mainly because I never took the time to look) until i discovered they were online. Its easy to use and even easier to find really amazing articles at a feasible price. Now I realize this replaces the satisfaction of shopping in person and having the instant gratification of being able to take the product home. Buttttt……to every rule there’s an exception, and shopping at Urban online is one of them.