Burger King releases men's fragrance?

So for the past couple of weeks I’ve seen things that have led me to believe that the end of the world is near. Today my beliefs were confirmed with Burger Kings announcement that they’re coming out with a men’s fragrance. Apparently the men’s cologne is supposed to capture the essence of broiled meat. The cologne retails for a meager four US dollars but is not offered in the UK. The website and a relating video is posted below, have fun fatties ;)